Project Overview: Complete Shopify Store Build & Design for Premium Sustainable Fashion Brand Project Overview: I'm launching a premium, mission-driven sustainable fashion brand targeting UK women aged 35–55. The brand is built around a unique founder-led story: I'll be sailing around the world documenting ocean plastic pollution, and this journey will be integrated into the brand's content, products, and mission (5% of profits donated to ocean cleanup charities). I have a complete brand identity (logo, color palette, typography, messaging, content) and a Shopify Basic account already set up with a custom domain. I need an experienced Shopify designer/developer to build the complete store from the ground up—design, pages, functionality, mobile optimization, email capture, and SEO basics—so it's ready to launch and start capturing email subscribers before our first product drop. What I'm Looking For: A Shopify expert who can: Design and build a premium, sophisticated, mobile-responsive Shopify store that reflects the brand's ocean/maritime mission and luxury positioning. Implement the complete brand identity (logo, colors, fonts, messaging) across all pages and elements. Set up all essential pages (Homepage, About, Contact, Blog, Shop/Coming Soon, FAQ, legal pages). Create and integrate an email capture popup/lead magnet (using Shopify Email or Klaviyo). Configure payment gateways, shipping, taxes, and checkout for UK and international customers. Ensure the site is fast, SEO-optimized, and mobile-first. Provide a brief admin tutorial and 14 days of post-launch support for any tweaks or issues. Scope of Work: Theme Selection & Setup: Recommend and install a premium Shopify theme (e.g., Prestige, Impulse, or similar) that supports video, blog, Instagram feed, mega menu, and a sophisticated, luxury aesthetic. Full theme customization to match brand identity. Brand Identity Implementation: Upload and apply logo files (provided). Apply color palette: Deep Ocean Blue, Seafoam Teal, Soft Sage, Sand Beige, Rose Gold, White (hex codes provided after hire). Apply typography: Cormorant Garamond (headings), Montserrat (body). Ensure all design elements reflect a premium, ocean/maritime, documentary aesthetic (no generic fashion studio vibes). Page Creation & Content: Homepage: Hero section with brand mission and email capture, featured content/journey highlights, product teaser, Instagram feed. About: Brand story, founder mission, sailing journey, sustainability commitment, charity pledge. Contact: Contact form, professional email, social links. Blog: Blog setup for sailing updates, ocean pollution documentation, behind-the-scenes content. Shop/Coming Soon: Placeholder page with email capture and launch messaging. FAQ: Shipping, returns, sustainability, sizing, mission/charity info. Legal Pages: Privacy Policy, Terms of Service, Refund Policy (templates provided or Shopify defaults customized). Email Capture & Marketing: Set up email capture popup with lead magnet (ocean pollution facts). Integrate Shopify Email or Klaviyo for email marketing. Ensure popup is mobile-optimized and triggers appropriately. Technical Setup: Connect custom domain and professional email (details provided after hire). Configure payment gateways (Stripe, PayPal, etc.). Set up shipping zones, rates, and tax settings for UK and international. Mobile optimization and speed optimization. Basic on-page SEO (meta titles, descriptions, alt tags, URL structure). Post-Launch Support: Brief admin tutorial (video or document) covering how to add products, blog posts, and manage orders. 14 days of support for any tweaks, bugs, or questions after launch. What I'll Provide: Complete brand identity package: logo files, color codes, fonts, messaging, content for all pages. Access to Shopify admin (Basic plan, domain connected). Lead magnet content and email sequence copy. Any additional assets or content as needed. Timeline: Preferred: 10–14 days from project start to launch. Open to discussion based on your availability and workload. Budget: Open to proposals—quality and experience are the priority. Please provide a clear breakdown of costs (theme, development, integrations, support, etc.) in your proposal. Ideal Freelancer: Proven experience building premium Shopify stores (please share portfolio examples, especially fashion/lifestyle/mission-driven brands). Strong design sense and attention to detail. Experience with email capture, Klaviyo/Shopify Email, and mobile-first design. Clear communication and ability to work collaboratively. Bonus: Experience with sustainable/mission-driven brands or storytelling-focused sites. To Apply: Please include in your proposal: Portfolio: 2–3 examples of Shopify stores you've built (especially premium/fashion/mission-driven). Approach: Brief overview of how you'd approach this project and any theme recommendations. Timeline: Estimated time to complete. Cost Breakdown: Clear pricing for all elements of the project. Questions: Any questions or clarifications you need from me. About the Brand: This is a premium sustainable fashion brand with a mission to document and combat ocean plastic pollution. The founder will sail around the world, filming the journey and integrating it into the brand's storytelling and product development. The brand targets UK women aged 35–55 who value quality, sustainability, and authenticity, and commits 5% of profits to ocean cleanup charities. This is a complete, turnkey project—I'm looking for someone who can take the brand identity and vision I've built and bring it to life as a fully functional, beautiful Shopify store ready to launch and grow. Looking forward to your proposals!