I’m ready to overhaul my online presence, starting with a modern business website that becomes the hub for all of our digital growth efforts. The build itself is the top priority, but I’d like every decision you make—from architecture to copy—to work hand in hand with long-term SEO, brand positioning, and ongoing Google Ads campaigns. Website scope • Structure: a clean, responsive business site with an intuitive main menu. • Core pages & features: Home, About, dedicated “Facilities” and “Products” pages, a blog section for regular content publishing, and a streamlined contact form that feeds directly to our CRM. • Tech stack: I’m open to WordPress, Webflow, or another CMS you recommend, as long as it’s easy for my team to maintain and fully supports on-page SEO best practices. Growth integration Once the site framework is in place, I’ll need on-page optimisation (metadata, schema, speed tuning) and a brand-aligned design system that translates well to display ads and social assets. After launch, the plan shifts to keyword-driven content publishing, backlink outreach, and a well-structured Google Ads account so we can capture both branded and non-branded demand. Acceptance criteria 1. Live responsive site with the pages and features listed above, passing Core Web Vitals. 2. SEO-ready setup: XML sitemap, robots.txt, alt tags, meta data, and an initial keyword map. 3. Google Analytics 4, Search Console, and Tag Manager properly configured. 4. First Google Ads search campaign created with ad groups, extensions, and conversion tracking tied to the contact form. I’ll provide brand guidelines, initial copy points, and product details; you’ll supply design mock-ups, staged previews, and final documentation so my team can update the site without outside help. If you’re confident handling both the build and the ongoing optimisation, let’s talk next steps and a sensible milestone schedule.