I’ve built a mobile recharge platform called ForPay (https://play.google.com/store/apps/details?id=in.forpay) and now need a clear-cut marketing plan that turns installs into daily transactions. My immediate objective is to boost transaction volume, especially among young adults aged 18-35. Key selling points you’ll be working with: • Cashback from every transaction – a straightforward, easy-to-explain reward. • Recharge from WhatsApp – users can top up or pay bills without leaving their chat window. • Location-based auto-refer and cashback – when someone nearby joins, the user who “auto-refers” gets instant points, plus ongoing cashback whenever that referral transacts. What I need from you 1. A channel-by-channel campaign roadmap (social, WhatsApp, influencer, paid ads, referral loops) that focuses on driving repeat transactions, not just installs. 2. Messaging frameworks and visual angles that highlight the three features above in language that resonates with Indian Gen Z and young millennials. 3. A referral and cashback promotion blueprint: mechanics, sample creatives, tracking method, and KPIs. 4. A 30-day execution calendar with measurable milestones so I can hand tasks to my in-house designer and developer. Success looks like this: • Clear, actionable plan delivered in PDF/Slides plus editable source (Google Docs/Sheets). • Defined metrics (cost per transaction, retention rate after 7/30 days, referral conversion). • Tactics feasible for a lean budget but scalable once traction is proven. If you’ve run high-engagement FinTech or wallet campaigns before—or WhatsApp marketing—let’s talk.