My social-networking app is now live on Google Play, and I’m ready to move beyond organic growth. The goal is clear: drive a steady stream of high-quality Android installs and turn new users into active community members. The core approach I want to follow combines social media marketing, influencer collaborations, and paid advertisements. Facebook and Instagram will be our main battlegrounds, so experience with Meta Ads Manager, audience targeting, and creative testing on those two platforms is essential. I’d also like to weave in influencer content that feels authentic to our niche, pushing installs directly from stories, reels, and in-feed posts. Here is what I expect to receive: • A concise rollout roadmap covering campaign structure, timelines, and projected KPIs (CPI, retention, and engagement rates). • Bespoke ad creatives—static, carousel, and short-form video—formatted for Facebook and Instagram placements. • A curated list of relevant influencers, including reach, engagement metrics, and proposed deliverables. • Full campaign setup inside my ad account, daily optimisation during the launch window, and weekly performance reports with clear next-step recommendations. I will provide brand guidelines, existing assets, and access to the Google Play listing. The milestone is achieved when download volume and cost-per-install meet the agreed targets, and the reporting shows a positive trend in day-one retention.