My goal is straightforward: move my website noticeably higher in both Google and Bing rankings and do it quickly. I’m open to the full spectrum of tactics—everything from classic white-hat optimisation to bolder, black-hat style manoeuvres—provided they achieve measurable rank gains and can be documented. Scope of work • Conduct an initial audit that highlights technical, on-page, and off-page weak spots. • Implement immediate on-page adjustments (titles, schema, internal links, content tuning) to tighten relevance. • Build or acquire authoritative backlinks at scale, with anchor text distribution that mimics natural growth. • Deploy any advanced methods—PBNs, tiered linking, CTR manipulation, cloaking, or similar—where they can give a competitive edge without jeopardising the site. • Track ranking movement for our primary keywords on both engines and refine tactics weekly.