Tenderly Yours – Instagram Reel Animation Requirement Document 1. Objective Create a premium Instagram Reel animation showcasing the Tenderly Yours product box using the available box artwork. The reel should communicate: Premium high-protein positioning Precision cooking process Clean ingredient positioning Convenience for fitness enthusiasts The animation should look minimal, modern, and premium. 2. Available Assets The following assets will be provided: Box artwork panels Front panel Back panel Side panels Brand logo Product name Optional tagline Since there is no physical product photography, the animation must be created by building a 3D box using the artwork panels. 3. Tools & Software to be Used The designer may use the following tools for production. 3D Modeling & Rendering Blender Cinema 4D Purpose: Create a 3D box model Apply artwork textures Render realistic lighting and reflections Motion Graphics & Animation Adobe After Effects Purpose: Box reveal animation Text animation Light sweep effects Particle effects Graphic Preparation Adobe Photoshop Adobe Illustrator Purpose: Prepare artwork textures Export panels correctly for 3D mapping Video Editing Adobe Premiere Pro Purpose: Final reel assembly Music synchronization Export for Instagram 4. Reel Specifications Platform: Instagram Reel Aspect Ratio: 9:16 Resolution: 1080 × 1920 Duration: 10–15 seconds Format: MP4 (H.264) Frame Rate: 30 fps 5. Animation Concept Scene 1 – Brand Intro (0–2 sec) Dark background. Text fades in: “Clean Protein.” Subtle glow effect. Scene 2 – Box Reveal (2–5 sec) Artwork panels slide together to form the 3D box. Camera slowly zooms toward the box. Scene 3 – Box Rotation (5–8 sec) The Tenderly Yours box rotates slowly. A soft light sweep passes over the packaging. Text overlay: “Precision Cooked Chicken Breast” Scene 4 – Product Highlights (8–11 sec) Floating text elements appear: High Protein No Preservatives Ready to Eat Subtle particle animation. Scene 5 – Final Brand Frame (11–14 sec) Box stops rotating. Camera zooms slightly. Final text: Tenderly Yours Optional tagline: Pure Protein. Perfectly Cooked. 6. Visual Style Preferred style: Premium aesthetic Dark or neutral background Soft cinematic lighting Minimal animation Avoid: Cartoon-style graphics Bright flashy colors Overloaded effects 7. Background Music Music style: Premium Gym-style motivational beat Cinematic electronic sound Music must remain subtle and clean. 8. Deliverables The designer must provide: Final Instagram Reel (MP4) Editable project files Optional alternate version 9. Timeline Delivery required within 3 days after artwork submission. My budget for the same is 1000 INR only