Scope (8–12 pages): Home, Product/Features, Solutions (Retail/SaaS), How it Works, Pricing, Blog/Resources, About/Team, Contact, Privacy/Terms. Build Requirements Stack: WordPress (Block Editor/FSE) on managed host (Kinsta/WP Engine/Cloudways). No heavy page builders. Theme: Lightweight FSE theme + custom Gutenberg blocks (or ACF Blocks). Performance: Core Web Vitals pass; Lighthouse mobile ≥90; image/WebP + lazy load; caching (WP Rocket or LiteSpeed), CDN (Cloudflare). SEO: Clean URLs, schema (Organization/Article/FAQ), sitemap/robots, OG/Twitter cards (Yoast or Rank Math). A11y: WCAG 2.1 AA patterns (semantic HTML, focus states, contrast). Integrations: GA4 (optionally Plausible), Forms (Gravity/Fluent) → HubSpot/Mailchimp, Calendly, basic lead routing. Security & Ops: Wordfence, reCAPTCHA/honeypot, backups (UpdraftPlus), staging → production workflow. Deliverables Wireframes → UI (Figma) → Build → Content entry → QA (mobile & cross-browser) → Launch + 30-day support. Handover docs (how to edit pages/blocks).