Update Existing Webshop – Convert Figma Design to WordPress (WooCommerce) Project Overview We are looking for an experienced WordPress/WooCommerce developer to convert a new Figma design into our existing webshop. This is not a full rebuild, but an update of the current website, where selected pages will be redesigned or optimized. The goal is to improve conversion rate (CRO), user experience (UX), site speed, and overall performance, while maintaining existing functionality. Scope of Work 1. Figma to WordPress Conversion Convert provided Figma designs into a fully functional WordPress (WooCommerce) website Ensure a highly accurate, pixel-perfect implementation of the designs Maintain consistency across all devices (desktop, tablet, mobile) Use clean, scalable, and maintainable code 2. Page Scope (Concrete Overview) A. New Pages (2 pages – fully new) Showroom page Business / B2B page B. Major Updates (2 pages – high priority) Homepage (significant redesign) Product detail page (Bell tent) – high CRO focus C. Minor Updates (4 pages – small adjustments) Product overview / category page Product page (accessories / inventory) Cart page Checkout page 3. Work Within Existing Website The current website is already live and running on WordPress/WooCommerce The developer must: Work within the existing setup Avoid breaking current functionality Keep existing logic where possible 4. WooCommerce & Functionality All required functionality is either: Standard WooCommerce functionality, or Achievable via reliable WordPress plugins Improve product page UX (layout, upsells, sticky add-to-cart, etc.) Ensure a smooth and frictionless add-to-cart and checkout experience 5. Tools & Environment Elementor Pro is available and may be used where appropriate We have a professional hosting environment Development should be done on a staging environment (or set up if needed) 6. Responsiveness Fully responsive across: Desktop Tablet Mobile Mobile UX is critical 7. Performance, SEO & CRO Optimize for page speed and Core Web Vitals Website speed is a key requirement Ensure a strong SEO foundation (clean HTML structure, proper hierarchy) Focus on conversion optimization (CRO) Avoid unnecessary plugins or heavy solutions 8. CMS Structure & Usability The WordPress backend (CMS) must be: Logically structured Easy to manage and scale Clear for non-technical users The client must be able to: Easily edit text, images, and sections Manage content without breaking layouts Provide a short explanation or walkthrough of how to manage key pages 9. Design Accuracy & User Experience The implementation must be pixel-perfect to the provided Figma designs Spacing, typography, and layout must match the design closely The website should feel: Smooth Fast High-end Consistent Special attention is required for: Micro-interactions (hover states, buttons, transitions) Visual hierarchy and spacing Clean and modern UI UX should always be the priority: Clear navigation Logical flow Minimal friction This project requires a detail-oriented and perfectionistic approach, not just functional implementation. 10. Testing & QA Cross-browser testing (Chrome, Safari, etc.) Fix bugs before delivery Ensure no regressions on existing pages Deliverables Fully functional updated WordPress website All redesigned and updated pages implemented No broken functionality Optimized performance and speed User-friendly CMS Ready for launch Timeline We aim to have the updated website live within approximately 3 weeks. Please indicate: Whether this timeline is feasible Your estimated delivery time Your availability to start A fast workflow is important, but quality should not be compromised. We prefer working in phases (e.g. product page first) for faster feedback and iteration. Requirements Strong experience with WordPress & WooCommerce Proven experience converting Figma designs to live websites Strong attention to detail Understanding of UX/UI and CRO Clear communication in English Nice to Have Experience with CRO (conversion optimization) Experience with e-commerce UX Access & Materials Figma files will be shared after the project has been awarded Access to the existing WordPress environment will be provided. The current website can be viewed here: https://belltentshop.nl This will give you a clear understanding of the existing setup and structure. Please review the current website before submitting your proposal. Notes This is an iterative project with feedback rounds We value proactive thinking and problem-solving The goal is to improve webshop performance and conversions, not just implementation.