Overview We are looking for a WordPress performance & technical SEO specialist to fix website performance issues, build a strong SEO foundation, and optimize our site for AI discoverability (ChatGPT, Gemini, Perplexity) through AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Clear reporting and measurable progress are mandatory for this project. Primary Goals Improve Core Web Vitals (LCP, INP, CLS) Increase page speed (mobile & desktop) Improve keyword visibility and search performance Improve AI discoverability and answerability Track and report all improvements transparently Scope of Work 1) WordPress Performance Audit Lighthouse & Core Web Vitals audit Identify performance bottlenecks (themes, plugins, scripts, media, hosting) Baseline performance report (before changes) 2) Performance Optimization (Implementation) Optimize WordPress theme, plugins, and assets Configure caching (plugin + server/CDN where applicable) Image optimization (WebP/AVIF, lazy loading) JS/CSS minification & deferral Font optimization Database cleanup Post-optimization performance report (before vs after) 3) SEO Foundation & Keyword Optimization Keyword research & page-level keyword mapping On-page SEO optimization: Titles & meta descriptions Heading structure Internal linking Image alt text Technical SEO fixes: Sitemap & robots.txt Canonicals & indexation Redirects & 404 cleanup SEO baseline report + post-optimization report 4) AEO / GEO (AI Discoverability) Optimize content for answer engines: FAQ & Q&A sections Concise summaries & definitions Entity clarity (brand, services, locations, topics) Implement relevant Schema markup: Organization Website FAQ / Article Service / Product (as applicable) Improve E-E-A-T signals AEO/GEO optimization report: What was implemented Which pages were optimized How AI discoverability is being improved Recommendations for future AI-optimized content 5) Reporting & Tracking (Required) The freelancer must provide structured reports, including: Performance Reporting Core Web Vitals (LCP, INP, CLS) PageSpeed / Lighthouse scores Load time comparisons (before vs after) SEO Reporting Keyword rankings (tracked keywords) Indexation & crawl status On-page SEO checklist completion Search Console insights AEO / GEO Reporting Pages optimized for answer engines Schema implementation summary FAQ / Q&A coverage Entity and content structure improvements Qualitative assessment of AI readiness Reporting cadence: Initial baseline report Post-implementation report monthly follow-up report 6) Handoff Summary of all changes made Access to reports/dashboards Clear next-step recommendations WordPress Environment CMS: WordPress SEO Plugin: Yoast Analytics & GSC access: available Hosting/CDN: [to be shared] Ideal Freelancer Proven WordPress performance optimization experience Strong technical SEO background Experience with Schema & structured data Familiar with AEO/GEO concepts Data-driven and transparent reporting To Apply, Please Include Examples of WordPress performance + SEO work Sample reports you’ve delivered to clients Tools you use (Lighthouse, GSC, Screaming Frog, Ahrefs, etc.) Your approach to AEO/GEO reporting Timeline & pricing Budget Open to proposals. Prefer fixed-price milestones.