My handcrafted home-décor shop’s site needs a full tune-up across both desktop and mobile. The two priorities are clear: boost speed & performance and tighten on-page SEO so pages load faster and search engines read them effortlessly. I’ll judge success first and foremost by noticeably quicker loading times; Google PageSpeed Insights will be the main yardstick, so please be comfortable digging into its recommendations and pushing scores into the green. You’ll begin with a detailed audit, then implement the fixes—image compression, code minification, server tweaks, schema updates, whatever will have the greatest impact—while preserving our design aesthetic. Once complete, share a before-and-after report from PageSpeed Insights and a short summary of the SEO gains so I can see exactly what changed. Let me know your timeline for the audit and rollout, plus any extra data you’ll need from my side (hosting access, CMS credentials, etc.) so we can kick off quickly.