I’m preparing to launch an online shop and need a seasoned WooCommerce expert to turn my product range into a fast, conversion-focused storefront. The core aim is simple: make it effortless for visitors to browse, add to cart, and complete a purchase without friction. What I need built • A custom, mobile-first WordPress + WooCommerce theme that carries my branding—no generic templates • Clean product catalog with variable options, search & filter, and persuasive upsell spots • Streamlined cart and one-page checkout, fully integrated with my preferred payment gateway and real-time shipping rates • Essential plugins configured (inventory, tax, analytics, email capture) while keeping load times lean • Initial upload of roughly 20 products so I can follow your workflow later Acceptance criteria 1. Site scores 85+ on Google PageSpeed Insights (mobile) 2. Sandbox orders run end-to-end without errors 3. Layout renders correctly on modern browsers and common devices 4. Handover guide (video or PDF) showing how to add products, manage orders, and update content If you’ve built sales-driven WooCommerce stores and can meet the above, I’d love to see your approach and timeline.