Company : QVC GROUP Website : www.qvcgroup.com Linkedin : https://www.linkedin.com/company/qvc-group/ YouTube : https://youtube.com/@qvcexportslimited?si=oslb2LwXqEj-pyW0 Our Product : We manufacture : Silico Manganese, Ferro Manganese, Ferro Chrome and Ferro Silicon (High, Medium and Low Carbon) Pilot Duration: 30 Days (Extendable based on performance) Website Development Scope of Work Objective: Design and develop a professional, user-friendly, and responsive website for QVC Group that effectively represents the company’s expertise as a leading trader and supplier of ferro alloys, as well as emerging products like coke and coal. The website will serve as a strategic platform for buyer engagement, tender participation information, company branding, and easy communication. 1. Re-design a user-friendly website showcasing company history, vision, leadership, and market presence. 2. Develop dynamic Buyer Engagement contact forms integrated with CRM for lead tracking and follow-up. 3. Provide a News & Insights blog for market trends, price updates, and company announcements. 4. Ensure mobile responsiveness and cross-device compatibility for seamless user experience. 5. Optimize the website for SEO with relevant keywords, fast load times, and performance efficiency. 6. Incorporate security measures for protecting user data and compliance with data regulations. 7. Integrate analytics tools (e.g., Google Analytics) to monitor traffic, user behaviour, and lead effectiveness. 8. Conduct thorough testing (functionality, performance, security) before launching the site. 9. Deliver documentation and provide training for website content management and maintenance. 10. Provide post-launch support and periodic website updates as per agreed terms. ________________________________________ Social Media Management Objective To build a consistent, professional, and engaging online presence for QVC GROUP and the CEO’s personal brand by: • Strengthening brand credibility and visibility • Implementing a research-backed content strategy • Delivering consistent brand storytelling across platforms • Driving follower growth and engagement across key social channels ________________________________________ Responsibilities Strategy & Planning • Develop a cohesive content strategy targeting global steel mills and tech buyers • Create a monthly content calendar aligned with industry trends and brand goals Profile Optimization • Audit and optimize LinkedIn, Twitter, and YouTube profiles for QVC GROUP and the CEO • Ensure brand consistency across bios, banners, and CTAs Content Creation & Scheduling • Produce 16 posts/month (4 per week) across LinkedIn, Twitter, and YouTube • Create platform-specific content: articles, reels, carousels, infographics, reposts, and short tips • Design digital greeting cards and promotional campaigns for festivals/events (Diwali, Christmas, New Year, etc.) Animated Podcast Production • Script, animate, and publish 4 podcast videos/month (1 per week) focused on Ferro Alloys industry updates, manufacturing, technology, and web scraping • Repurpose podcast snippets for short-form content across platforms Video Creation • Develop industry-focused videos: product highlights, news updates, and brand awareness clips Engagement & Community Growth • Manage audience interaction: respond to comments, DMs, and mentions • Use strategic hashtags and proactive outreach to relevant accounts • Foster engagement with steel mill professionals and tech communities Performance Tracking & Reporting • Deliver bi-monthly performance reports with metrics on: o Follower growth (target: +100–150/week per platform) o Engagement rate (target: 3–5%) o Reach, impressions, and content performance • Provide weekly insights for course correction and strategy refinement ________________________________________ Deliverables Item Quantity/Month Social Media Posts 16 (4/week) Animated Podcast Videos 4 (1/week) Digital Greeting Cards & Event Campaigns As per calendar Profile Optimization 4 profiles Bi-Monthly Reports 2 ________________________________________ Expected Outcomes • Cohesive brand voice across platforms • Follower growth: 100–150/week per platform (engagement by 40% among decision-makers in the steel industry). • Engagement rate: 3–5% • Increased visibility among global steel mills and Traders • Basic Personal branding of Marketing Team (LinkedIn) ________________________________________ Additional Requirements • Experience managing executive-level • Proven track record of scaling social audiences • Ability to create and post animated podcast content • Strong understanding of B2B digital marketing and industrial sectors ================================================================================== Objective: To design and implement a comprehensive digital marketing and lead generation strategy for QVC Exports Limited, a leading manufacturer of ferro alloys for steel manufacturing. The primary aim is to increase global sales volume by reaching decision-makers in steel mills and foundries worldwide. ________________________________________ Scope of Work: • Develop and execute digital marketing campaigns (SEO, SEM, LinkedIn Ads, Google Ads) targeting steel mills and foundries globally. • Create industry-specific content (blogs, case studies, videos) to position QVC as a trusted partner in the steel supply chain. • Implement lead generation funnels via email marketing, LinkedIn outreach, and trade directories. • Optimize QVC’s website for international visibility and lead capture. • Track and report KPIs (traffic, leads, conversion rates, ROI). ________________________________________ Expected Outcomes: • Enhanced brand visibility in key markets (Asia, Europe, Middle East, Africa). • Growth in export orders, contributing to higher revenue and market share. • Establish QVC as a preferred supplier for ferro alloys and raw materials in the global steel industry. • Generate 50+ qualified leads from global steel mills and foundries within the first one months. • Increase website traffic through targeted SEO and paid campaigns • Achieve a conversion rate of at least 5% from leads to inquiries or RFQs (Request for Quotation).