Website redesign 2026 Willing to vary these specifications if a strong case is made! To go live no later than 2 January 2026 Purpose: Leveraging book publication (January 2026) and PR campaign, drive customers to: 1. Enrol in training courses 2. Buy the book 3. Engage consultancy. Principles The website is to be • Professional • Uncluttered/minimalist • Clear and simple • Reflect responsive design • SSL compliant The website is to • Make use of the existing logo • Include embedded SEO optimisation • Appeal to people in a hurry • Require minimal management – skills and time Content All content will be drafted by the owner. Future content will be updated by owner, who has rudimentary website management skills. Landing page • Link to training information and enrolments • Link to consulting information and inquiry • Buy the book – link to purchase page & book information • Blog – rolling feed from the blog Training page • Information about content • Information about schedule • Link to enrolments • Link to inquiries • Link to credentials and contact • Minor links – back to landing page Consulting page • Information about offerings • Link to inquiries • Link to credentials and contact • Minor links – back to landing page Book page • Information about content • Link to purchase • Link to credentials and contact • Minor links – back to landing page Blog and media page • Longer blog feed • Feed from X, Facebook, Bluesky, Threads, LinkedIn, and/or Instagram … maybe • Link to credentials and contact • Link to media • Minor links – back to landing page Credentials and contact page • Credentials • Contact information • Link to enrolments • Link to inquiries • Link to credentials and contact • Minor links – back to landing page Content tech requirements • Can be built in WordPress (where blog is currently hosted) but doesn’t have to be • Willing to receive recommendations at this point • Will require software for training enrolments – owner yet to choose but looking at Calendly + Stripe or Acuity • Will require software for book sales – owner yet to choose, publisher making recommendations