I’ve just finished formulating a new skincare line and now I need engaging, benefit-focused product descriptions that convert browsers into buyers. The range covers three categories—cleansers, moisturizers and serums—so every description must highlight unique ingredients, skin benefits and texture while keeping the brand voice consistent across the line. Here’s what I’ll hand over: the full INCI lists, usage directions, and a brief on the brand tone. What I expect back: polished, original copy for each SKU that is ready to drop straight into my e-commerce platform, complete with a snappy headline, a concise hero paragraph, bullet-pointed key benefits and a short “how to use” section. Please keep SEO best practices in mind (keywords around hydration, gentle cleansing, anti-aging, etc.), but never at the expense of readability. If you have previous beauty copywriting samples—especially for skincare—feel free to point me to them so I can get a sense of your style. I’m looking to move quickly; once we agree on the brief I’d like first drafts within a week and one revision round afterward.