My current site, www.ecommercefunding.co.uk, brings in traffic but too few visitors complete our product / service application form. I’m ready for a complete redesign that focuses on converting more of those visits into quality submissions. What matters most • The primary success metric is a higher application-form completion rate. Every design decision should guide users smoothly toward that single goal. • The form itself can stay roughly the same length, yet it must feel effortless. Fortifying it with engaging visuals, persuasive micro-copy and smart layout cues is key. • I’m open to your recommendations on platform, theme, or framework as long as the finished site loads fast, stays fully responsive and safeguards our existing SEO equity. Scope of work 1. Analyse the current pages, funnels and drop-off points. 2. Produce wireframes and high-fidelity mock-ups that weave in stronger calls-to-action and richer visuals. 3. Build or implement the new design, migrating all content and ensuring each page is tracked through Google Analytics / Tag Manager. 4. Integrate the application form with our existing CRM (or suggest a better flow if you spot one). 5. Launch, test, and fine-tune based on early behavioural data. Acceptance criteria • Desktop and mobile pages load in under 2 seconds on GTmetrix. • Application form completion rate improves by at least 25 % within 60 days of go-live (benchmarked against current data). • No 404 errors or ranking drops after migration. If you have a portfolio of conversion-focused redesigns—especially in finance, SaaS or e-commerce—please share it. I’m ready to begin as soon as I find the right partner.