myfashionshopping.it runs on Shopify but the current look no longer matches the standard I want for my audience. I need the home page, every product page, the main menu and the general layout re-imagined with a cleaner, faster, more intuitive feel that directly lifts the user experience. The brand colours, logo and product imagery will remain, yet the surrounding structure should feel fresh and contemporary, with seamless mobile responsiveness and quick-loading assets. You will be working inside the existing Shopify admin, so theme customisation, Liquid tweaks and CSS adjustments are expected. A well-planned information hierarchy for the navigation, visually engaging sections on the home page and clear, distraction-free product pages are essential. Checkout logic stays untouched; the focus is purely on the browsing journey up to the cart. I value proven Shopify design experience, so please reference projects where you transformed store usability or aesthetics. I’m especially interested in before-and-after examples that demonstrate measurable improvements in engagement or conversion. Deliverables I will review before sign-off: • Updated theme (or child theme) installed and published • Redesigned home, product templates and menu structure fully responsive • Core pages passing Shopify’s built-in performance checks and displaying without layout issues on the latest Chrome, Safari and Edge If you have the track record and creative flair to elevate my store’s experience, let’s get started.