I’m preparing to launch an online sports-equipment shop and I need the entire Shopify storefront set up from scratch using a high-quality pre-made theme. The catalog will focus exclusively on equipment—rackets, balls, protective gear, nets, and similar items—so clean product categorization by sport and by gear type is essential for quick navigation. Here’s what I expect: • A theme from the Shopify Theme Store installed and lightly customized (colors, typography, logo placement) so the look matches an energetic, athletic brand without the cost of a full custom build. • Clear, multi-level menus and collection pages that let shoppers browse by sport (e.g., tennis, soccer) and then drill down to specific gear. • Native Shopify Product Reviews (or a proven reviews app) set up so customers can leave ratings that display on product pages and aggregate into snippets. • A live chat widget—Tidio, Zendesk, or a comparable solution—embedded across the site for real-time support. • Initial on-page SEO basics: descriptive URLs, meta titles, and alt tags for the first batch of products so we start ranking out of the gate. • A CSV template and brief Loom walkthrough showing me how to add future products while keeping the categorization structure intact. If you’ve launched equipment-heavy stores before and are comfortable tweaking pre-made themes to feel unique, I’d like to hear how quickly you can get this live and what information you need from me to begin.