I need a specialist who can jump on an AnyDesk session with me and work directly inside my Shopify admin to boost both SEO performance and AI capabilities. The store is live and generating sales, but search visibility is weaker than it should be and I have not yet connected any meaningful AI tools. DEVELOPER TASKS (Theme logic, metafields, schema, performance, analytics, UX structure, state logic) A. Technical SEO Infrastructure 1. Crawl & Fix • Run Screaming Frog/SEMrush crawl • Resolve canonical tag issues • Fix H1/H2 hierarchy • Add/repair alt-text • Remove duplicate URLs (variants / parameters) 2. Metaobject Integration • Expand metafields/metaobjects for: lens material type index/thickness ABO category dynamic meta title dynamic meta description • Connect metafields to templates for automated meta generation 3. Structured Data / Schema • Implement JSON-LD for: Product schema FAQ schema BreadcrumbList LocalBusiness (if used) • Validate in Google Rich Results Test 4. Performance Optimization • Compress all lens-related images • Implement lazy-loading • Preload hero images • Add Cloudflare/caching optimizations • Extract/inject critical CSS 5. Sitemap Automation • Ensure sitemap auto-updates with new pages and product cards • Remove non-indexable pages/templates from sitemap ━━━━━━━━━━ B. Architecture & UX Refinement 1. Unified Menu + Breadcrumb Hierarchy • Structure for: /lens-replacement/ /frames-lenses/ /lens-finder/ /guides/ • Add breadcrumb trails tied to collection → product 2. Pagination Logic • Add pagination to collections • Add correct canonical tags for paginated URLs 3. Internal Link Automation • Automatically insert “Related Lenses” or “Similar Lenses” blocks based on metafields • Auto-link lens types → guides → product cards 4. H1 Enforcement • Unique H1 per template/collection/product • Remove duplicate headings ━━━━━━━━━━ C. Data Layer & Analytics 1. GA4 Event Tracking • Track: Add to Cart Lens Finder completion Prescription Upload Checkout Start Order Complete 2. GSC + GA4 Visualization • Build Looker Studio dashboards • Connect ranking, impressions, CTR, conversions 3. Page-Level Conversion Mapping • Connect conversion goals to metafield-driven product categories ━━━━━━━━━━ D. Compliance & Localization Hooks 1. State-Based Restrictions (SAFE_STATES JSON) • Integrate Allowed/Restricted JSON • Detect user state by shipping address/IP • Hide CTA in restricted states 2. Dynamic Disclaimers • Insert state-based disclaimers via Liquid in global footer 3. UI Reactions • Adjust CTA visibility/color/message based on legality ━━━━━━━━━━━━━━━━━━━ ━━━━━━━━━━━━━━━━━━━ —————————————————————— SEO / CONTENT TASKS (Research, writing, clustering, linking, authority building, schema population, AISEO automation) A. Keyword & Competitor Analysis 1. Build 300-keyword master sheet 2. Benchmark competition (Lensabl, LensFactory, ELE, UseMyFrame) Cluster by: • Transactional • Informational • Navigational • Local intent ━━━━━━━━━━ B. Content Creation 1. Core Page Rewrites • Lens Replacement pillar • Prescription/Rx pillar • Frames + Lenses pillar 2. Cluster Pages (~15 guides) High-prescription, transitions, blue light, progressive vs single vision, Ray-Ban replacement, PD guide, SPH/CYL/AXIS, lens materials, safety/logistics, etc. 3. Internal Linking • Clusters → pillars → product cards 4. FAQ Library • Create 40–60 Q&A entries ━━━━━━━━━━ C. Authority Building 1. Directory submissions 2. Optical blog outreach 3. Trust/credibility badges • US optical lab • HIPAA-compliant upload • Secure handling ━━━━━━━━━━ D. Schema + Review Layer 1. Attach FAQ schema blocks to guides 2. Review optimization • Reviews.io/Judge.me • AggregateRating schema • Star-rating SERP appearance ━━━━━━━━━━ E. Conversion Optimization 1. CTA A/B testing 2. Heatmaps/behavior tracking (Clarity/Hotjar) ━━━━━━━━━━ F. AISEO Automation Setup 1. Prompt library (titles, metas, FAQs, categories, outlines) 2. CSV-to-Shopify AI automation 3. AISEO SOP for ongoing updates ━━━━━━━━━━ G. Performance & Reporting 1. Weekly keyword tracking 2. Dashboard analysis (CTR, engagement, conversions per cluster) I need to implement this plan comes in two parts. renewlens.com —————————————————— —————————————————— JOB POST FOR FREELANCER.COM Title: Shopify Technical SEO Developer + AISEO Specialist (RenewLens.com) Overview RenewLens.com is a fast-growing prescription lens replacement and eyewear platform. We need a technical Shopify developer who can also execute structured SEO, schema, AI-driven automation, and content infrastructure. This project has two major components: 1. Developer Tasks (Theme logic, metafields, schema, performance, UX structure, state compliance) 2. SEO / Content Tasks (Keyword research, clustering, pillar + cluster writing, internal links, schema, AISEO setup) You must already understand Shopify’s backend, Liquid, custom templates, JSON templates, metafields/metaobjects, GA4, schema, and technical SEO. ━━━━━━━━━━━━━━━━━━━ PART 1 — DEVELOPER TASKS A. Technical SEO Infrastructure • Run Screaming Frog/SEMrush crawl • Fix canonical tags, variant parameters, duplicate URLs • Correct H1/H2 structure • Add/repair alt-text • Expand and wire metafields/metaobjects: – lens material type – index/thickness – ABO category – dynamic meta title & description • Connect metaobjects into templates • Implement JSON-LD for: Product, FAQ, BreadcrumbList, LocalBusiness • Validate via Rich Results Test • Compress lens images, lazy-load, preload hero images • Cloudflare/caching improvements • Extract/inject critical CSS • Ensure sitemap automation and remove non-indexable templates B. Architecture & UX Refinement • Create unified menu and breadcrumb hierarchy • Add pagination logic with correct canonicals • Automate internal linking: related lenses, similar lenses, lens → guide → product connections • Enforce unique H1 logic per template C. Data Layer + Analytics • GA4 event tracking: Add to Cart, Lens Finder, Rx Upload, Checkout Start, Order Complete • Connect GA4 + GSC dashboards in Looker Studio • Map conversions to metafield categories D. Compliance & Localization • Integrate SAFE_STATES JSON for allowed vs. restricted states • Detect user state by shipping/IP • Hide/adjust CTAs in restricted states • Dynamic disclaimers in footer via Liquid ━━━━━━━━━━━━━━━━━━━ PART 2 — SEO / CONTENT TASKS A. Keyword & Competitor Analysis • Build 300-keyword master sheet • Benchmark: Lensabl, LensFactory, EyeglassesLensExpress, UseMyFrame • Cluster transactional, informational, navigational, and local intent keywords B. Content Creation • Rewrite 3 core pillar pages • Create 15 cluster guides • Build internal linking from clusters → pillars → product cards • Create 40–60 FAQ entries C. Authority Building • Directory submissions • Outreach to optical blogs • Add trust/security badges (US optical lab, secure upload, etc.) D. Schema + Review Layer • Add FAQ schema blocks • Optimize Reviews.io/Judge.me • Add AggregateRating schema E. Conversion Optimization • CTA A/B tests • Heatmaps via Clarity/Hotjar F. AISEO Automation Setup • Create prompt library for titles, metas, FAQs, categories • CSV-to-Shopify AI automation • Document AISEO SOP for ongoing updates G. Tracking & Reporting • Weekly keyword tracking • Dashboard reporting on CTR, engagement, and conversions by topic cluster