My website needs a strategic SEO boost that translates into measurable gains in organic visitors. I already have a starter list of keywords drawn from past campaigns, but it’s thin and a little outdated. I’d like you to expand that list, verify search intent, and weave the final set naturally into my pages so I can climb the rankings and attract the right audience. You’ll begin with a quick audit to spot any obvious technical or on-page issues that might hold us back. From there, the core of the job is keyword discovery and integration—identifying additional high-value phrases, mapping them to relevant URLs, then tuning titles, meta descriptions, headers, and copy so everything aligns with best practices. Deliverables • A prioritized keyword expansion (including search volume & difficulty) that complements my existing terms • Updated on-page recommendations for each mapped keyword (titles, meta, header hierarchy, internal links) • A concise action plan outlining next steps for any technical fixes or link-building opportunities you notice Please keep jargon to a minimum, explain your rationale clearly, and document changes so I can track progress over time. If this first phase goes well there’s scope for ongoing collaboration on off-page and technical SEO work as well.