I run a small online boutique that sells handcrafted home décor, and I want every page—on both desktop and mobile—to rank for “Quality design and luxury gifts.” We already have detailed product descriptions, but they’re not yet optimized around this phrase, and our on-page SEO fundamentals (meta tags, headings, internal linking, alt text, schema, etc.) need a full review. Here’s what I’d like to achieve: • Every product, collection, and supporting page rewritten or adjusted so the primary keyword appears naturally without sacrificing our brand voice. • Clean technical SEO: fast crawlability, corrected indexation issues, tidy URL structure, image compression, and mobile-first performance signals. • Structured data and metadata in place to secure rich-result eligibility. • A concise plan outlining any additional content pieces you recommend so we can build authority over time. I’ll provide site access, Google Search Console, and our CMS login once we agree on the workflow. Please tell me how you typically tackle site-wide SEO makeovers, what tools you rely on (e.g., Screaming Frog, Ahrefs, SEMrush), and roughly how long an engagement like this usually takes you. I’m ready to begin as soon as we confirm scope and timeline.