I’m ready to launch an online home for our slow-fashion label and need a Shopify expert who can take a thoughtfully chosen theme and shape it into a space that feels clean, earthy, and distinctly handmade. Because a basic template customization is all that’s required, the work will focus on curating the right theme, tailoring its settings, and refining the visual language so every corner of the site reflects living materials, craft, and community. The homepage must communicate who we are - our story, values, and the artisans behind our pieces, while also highlighting a selection of limited-run products. From there, visitors should move naturally into the Shop, learn more in the About section, join our mailing list, or reach out via a clear Contact page. I’ll rely on you to set up each of those core pages, populate them with placeholder text and images, and make sure the newsletter form is connected to our email platform. Smooth inventory management is essential. Please configure product templates, pricing, and variant options so I can add new items without touching code. When the build is complete, I’d like a brief walk-through (video or screen share) showing me how to update copy, swap photos, and launch future collections on my own. Key deliverables • Shopify theme selected, installed, and styled to evoke a rustic, earthy aesthetic • Homepage sections for brand story, values, and featured products, all easily editable • Shop page with limited-run item listings, photos, descriptions, and pricing in place • About, Contact, and newsletter sign-up pages live and functional • Mobile responsiveness checked across major devices • Final hand-off tutorial so our team can manage content post-launch If you resonate with intentional design and have a portfolio that shows similar work, let’s discuss timeline, milestones, and any questions you have.