Website Design Brief Project Title: Official Website for [Your Brand Name] – REVO KAYAKS Date: [Insert Date] Prepared for: Web Designer / Design Agency 1. Project Overview We are a specialist kayak brand focused exclusively on designing and building high-performance kayaks. We need a modern, visually stunning, brand-focused website that works perfectly on both desktop and mobile devices. (No e-commerce functionality required – this is a brochure/informational site only.) 2. Target Audience Recreational kayakers (families, beginners) Serious touring and sea-kayaking enthusiasts Whitewater athletes and expedition paddlers Age range: 25–55, active outdoor lifestyle 3. Core Objectives Position the brand as premium, passionate, and authentic Inspire visitors and tell our story Generate inquiries from potential customers and dealers Build trust through team transparency and real customer reviews 4. Required Pages & Features Home Page (Hero Experience) Full-screen, auto-playing, muted background video loop (4K) featuring our kayaks in breathtaking locations (ocean waves, alpine lakes, whitewater, sunrise paddles, etc.) Minimal overlay text: bold tagline + prominent “Explore the Range” or “Get in Touch” CTA Quick-access grid or large cards linking to the three product collections Latest reviews snippet or About Us Our story, philosophy, and mission Brand history / key milestones Commitment to design, materials, and sustainability (if applicable) Large lifestyle photography and/or short cinematic brand film Product Collection Pages (3 models) Each page must include: Full-width hero image or short video Emotional, lifestyle-focused copy Beautiful product photography (studio + on-water) Key features and technical highlights for each model Spec comparison table within the collection Clear “Contact Us for Pricing & Availability” or “Find a Dealer” CTA No “Add to Cart” or pricing display Team / Contact Us “Meet the Team” with professional photos, short bios Contact form (name, email, phone, message, inquiry type dropdown)