I’m looking for a skilled writer who can craft polished, on-brand social media posts for both Facebook and Instagram. Each piece should feel conversational yet remain firmly professional, aligning with standard marketing best practices while encouraging followers to engage, comment, and share. Scope of work • Develop short-form copy suitable for Facebook and Instagram feeds, stories, or reels captions. • Adapt messaging so it retains a consistent voice but respects the nuances of each platform (e.g., slightly longer context on Facebook, punchier hooks on Instagram). • Incorporate strong calls to action where appropriate and weave in any product or campaign highlights I provide. • Use basic keyword research and trending-topic awareness to keep the content discoverable without sounding forced. Deliverables 1. A batch of fresh post captions (quantity to be agreed before kick-off). 2. Recommended hashtags for Instagram. 3. Headline or opening sentence variations for Facebook to facilitate A/B testing. Acceptance criteria • Tone is unmistakably professional, free of slang, overly casual phrasing, or humor that might dilute brand authority. • Copy fits each platform’s character limits and formatting best practices. • All text is original, proofread, and ready to publish the moment files are delivered. I’ll supply brand guidelines, past examples, and key campaign messages as soon as we start. Let me know your turnaround time and any questions you might have so we can move forward quickly.