I’m ready to launch “pawfect,” a pet-accessories brand, and I need a Shopify expert who can bring a cute, playful look to life while keeping everything fast, clean, and conversion-focused. The brief • Core niche: pet accessories only—think collars, leashes, bowls, toys. • Visual direction: bright colors, fun icons, paw prints, and light-hearted typography that instantly signals “adorable but professional.” • Pages I must see live: Home, About Us, and Contact Us, each styled consistently with the brand, mobile-first, and optimised for SEO. Scope of work 1. Choose or customise a Shopify 2.0 theme that matches the “cute and playful” feel without sacrificing speed. 2. Design a compelling Home page hero, featured collections, and product cards that highlight benefits and invite add-to-cart clicks. 3. Build the About Us and Contact Us pages with clear storytelling, trust badges, and an easy-to-use contact form. 4. Configure navigation, footer, and announcement bar so shoppers can find deals or new arrivals in seconds. 5. Ensure responsive layouts, clean Liquid/HTML/CSS, and compress images for quick loading. 6. Hand over the store with step-by-step instructions (or a brief Loom walkthrough) so I can update products or copy on my own. Acceptance criteria • Theme passes Google PageSpeed Insights 80+ on mobile. • All pages validate in Shopify’s theme editor without errors. • Cart, checkout, and basic Shopify payment gateways function end-to-end. • Brand colours (#F6B7D2 pink, #FFD860 yellow, #3A3A3A charcoal) and logo appear consistently across every template. If you’ve previously styled pet, baby, or lifestyle stores and can share working URLs, that’s a plus. Let’s make pawfect the go-to spot for stylish pet accessories!