I am preparing the launch of my new 2026 high-power lighting line built on ceramic-LED modules and designed exclusively for outdoor applications. My immediate focus is to get this product specified by construction companies that handle large-scale builds, infrastructure refurbishments, and modernisation projects around the globe. I need a skilled marketing and business-development professional who can turn the technical strengths of the fixture into a concise story that resonates with site managers, procurement teams, and project engineers. Your scope will cover: refining the positioning, crafting persuasive collateral, mapping qualified construction firms, and coordinating touchpoints—both virtual pitches and on-site meetings during upcoming trade-fair exhibitions where I already have booth space reserved. Because outdoor-only use is the defining feature, every message must underline durability, IP rating, thermal management, and lifetime value in harsh weather. Feel free to weave in the high power output and ceramic LED efficiency when they support that main theme. Acceptance criteria • Marketing deck (PDF + editable source) tailored to construction-company decision makers • Target list with contact details and a brief outreach sequence • Calendar and logistics brief for two trade fairs (dates supplied after award) • KPI suggestions for lead tracking and conversion When you respond, attach a detailed project proposal outlining your methodology, timelines, and any relevant success stories that prove you can secure specifications within the construction sector.