I’m launching an online store that will carry prescription eyeglasses, contact lenses, and sunglasses, and I need the complete e-commerce experience set up from scratch. The finished site must make it effortless for shoppers to find the right frame, lens, or accessory, complete their purchase securely, and come back for more. Key functionality I expect from day one: • Robust product search with layered filtering (shape, material, brand, prescription range, price, etc.) • Customer reviews and star ratings displayed on every product page • Fully integrated payment gateway (credit cards, PayPal, Apple/Google Pay—whatever suits the chosen platform) • Product-level SEO fields so I can optimise every frame and lens for search engines • A lightweight blog section I can update myself to drive organic traffic and authority Platform isn’t locked in. Whether you prefer Shopify, WooCommerce, Magento—or even a headless build—just recommend what best meets the feature list, speed, and scalability goals. Responsive design, fast page loads, and clean, intuitive navigation are non-negotiable. If you have experience adding virtual try-on modules, let me know; that could be a phase-two enhancement. Deliverables are a launch-ready storefront, admin walkthrough, and a short hand-off guide covering routine tasks (adding products, processing orders, posting to the blog, and basic SEO tweaks). Once the site is live and stable, I’ll handle day-to-day content; you’ll have built the solid foundation it runs on.