I’m moving my existing SaaS marketing site off Webflow and onto WordPress and want the change to serve as a full refresh—visually sharper, conversion-focused, and laser-aligned with our ideal customer profile. You’ll be taking the lead on both design and build, so I’m counting on your previous WordPress work, CRO insight, and UX best practices to guide each decision rather than simply replicating what I have today. We already know our ICP inside out; you’ll get a concise brief, personas, and current analytics the moment we start. From there, I’m looking for a proactive sparring partner who suggests smarter layouts, tighter copy sections, and conversion-boosting micro-interactions instead of waiting for instructions. Fluency in English and openness to video calls are mandatory—we’ll iterate quickly and I prefer screens-on discussions to long email threads. Key deliverables • Fully responsive WordPress site, migrated content and redirects in place • Modern design system that reflects our branding and speaks directly to our ICP • CRO-driven page templates (home, pricing, features, blog, signup flows) ready for A/B testing • Clean, maintainable build (Gutenberg blocks or a lightweight theme, no bloat) • Launch assistance plus a short hand-off session so my team can manage updates Timeline: ASAP, so show me live links to comparable SaaS sites you’ve recently shipped and highlight the specific CRO or UX wins you delivered. Experience counts more than lengthy proposals—attach your best work and let’s schedule our first call.