I need a WordPress expert to craft a fully functional e-commerce site with a modern, clean aesthetic that reflects my brand and keeps the shopping journey friction-free. The build will sit on WordPress + WooCommerce (or a comparable solution you recommend) and must be responsive, fast-loading, and easy for me to update once it goes live. Core scope • Design a custom, contemporary theme or heavily tailor an existing lightweight one so every product page, cart, and checkout step feels cohesive and uncluttered. • Configure WooCommerce, linking products, tax, shipping, and other store basics. • Implement reliable, PCI-compliant payment processing—Stripe or PayPal is fine, but advise if another gateway is better for my market. • Optimise for SEO and performance: clean code, compressed images, and clear heading hierarchy. • Provide a brief hand-off guide (video or PDF) so I can manage inventory, coupons, and routine updates without breaking the layout. Acceptance criteria 1. Site displays flawlessly on desktop, tablet, and mobile. 2. Checkout successfully processes a live test payment. 3. Google PageSpeed Insights scores 80+ on mobile and desktop. 4. All brand colours, fonts, and spacing align with the agreed mock-ups. I’ll supply the logo, product photos, and initial copy; you handle everything from planning to launch, including any required plugin recommendations. Please outline your approach, estimated timeline, and anything you need from me to get started.