I’m launching an online store and need a complete visual identity that feels current yet dependable. The core of the project is a modern-style logo paired with a neutral, muted palette that instantly signals trust and reliability to shoppers who may be meeting my brand for the first time. Here’s what I’d like handed over at the end: • A primary logo and a simplified icon version supplied in vector (AI, EPS) and web-ready (SVG, PNG) formats • A concise style guide outlining the colour codes, suggested typography, and basic usage rules so the look stays consistent across site, packaging, and social channels • Optional mock-ups (desktop, mobile, and social avatar) to show the system in action—I find these invaluable when presenting the concept to partners and developers Feel free to build in the tools you prefer—Adobe Illustrator, Photoshop, Figma, or similar—so long as the final files remain fully editable. If you have recent examples where you created a clean, modern mark that inspires confidence, I’d love to see them alongside your proposal. My timeline is flexible over the next couple of weeks, and I’m happy to answer any clarifying questions before we begin.