I’m ready to take my jewellery line online with a clean, modern Shopify store that makes buying effortless and inspiring. The brief is straightforward: design and build a full-featured Shopify site, weave in engaging copy that captures the craft and story behind each piece, and configure an “Add to Cart” flow that works two ways—shoppers should be able to drop an item straight in from the collection grid or open a detailed product page first. Because I don’t have preset colours or brand rules, I’m open to a fresh palette and typography recommendations that fit a contemporary jewellery aesthetic. Think refined, minimal layouts, strong product photography placement, and crisp micro-copy that guides visitors from browsing to checkout. Key deliverables: • Custom Shopify theme (modern style, mobile-first) • Dual-path Add to Cart setup: quick-add on listing pages plus the standard detailed view • All page content: home, collections, product descriptions, About, and basic policy pages • Light brand kit: colour palette, fonts, and usage notes to keep future updates consistent Please build with Shopify’s latest Online Store 2.0 framework so I can leverage sections everywhere. Once complete, I should have a site that’s easy for me to maintain, visually cohesive, and conversion-focused from first click to checkout.