I’m rolling out a new food-and-beverage product and need packaging that instantly signals quality and builds brand recognition. The visual direction is modern and minimalistic—clean lines, restrained color, and typography that feels fresh yet timeless. Scope of work • Create two to three concept routes showing logo placement, color palette, and hierarchy of information. • Refine the selected route into a full dieline layout (print-ready CMYK, 300 dpi) using Adobe Illustrator or similar vector software. • Supply high-resolution 3D and in-context mockups so I can visualize shelf impact and share internally. • Provide final files: layered AI, PDF, and PNG preview, plus a concise style sheet outlining fonts, color codes, and finish suggestions (matte, spot UV, etc.). Key considerations • The pack must protect dry food contents yet feel premium. • Front panel should prioritize brand name and flavor; regulatory details can sit neatly on the reverse. • Design should translate easily across future SKUs without a complete overhaul. Timeline is flexible over the next few weeks; regular check-ins over Figma or Zoom work best for feedback. All artwork must be original and suitable for trademark registration.