I’m rolling out a fresh website banner for my fashion brand and want it to feel clean, airy, and unmistakably stylish. The visual direction is minimalistic—ample negative space, refined typography, and a subtle color palette that aligns with our brand guidelines. Core message • Spotlight our Brand Story. • Integrate the logo and our existing tagline so visitors instantly recognize who we are and what we stand for. Deliverables • One hero-banner concept (desktop) plus a responsive version for mobile. • Layered source file (PSD or AI) with organized folders. • Optimized web exports (JPEG/PNG + retina @2x). • Simple style sheet noting fonts, color codes, and spacing for future consistency. Creative considerations – Keep the callouts succinct; the design should do the talking. – Ensure text remains legible on all common screen sizes. – Use brand fonts; if substitutes are required, suggest close matches. I’ll provide the current logo, tagline, and brand palette once we start. Present the initial draft, then we’ll refine in up to two revision rounds to land on a polished, on-brand banner ready for immediate upload.