Project Overview We are launching new paid Meta campaigns and require a complete Meta Pixel, Domain Verification, and Server-Side Conversions API (CAPI) setup for accurate tracking and optimisation. This setup must be implemented through Google Tag Manager (GTM) using both Web and Server-side containers. We are looking for an experienced tracking specialist or analytics engineer who has proven experience with Meta CAPI + Server-Side GTM setups. Objectives Install and configure Meta Pixel on the website (via GTM) Verify domain inside Meta Business Manager Set up a Server-Side GTM container Configure DNS for server-side tagging endpoint Implement Meta Conversions API through Server-Side GTM Ensure all critical events track correctly with deduplication Test and validate performance inside Meta Events Manager Required Deliverables 1. Meta Pixel Installation (Web GTM Container) Install Pixel via GTM Set up PageView on All Pages Ensure pixel loads correctly across site 2. Domain Verification Verify: ***.co.uk Using one of the following: DNS TXT record HTML upload Meta Tag verification 3. Server-Side GTM Container Setup Create a new Server-Side GTM container Deploy via Google Cloud or custom domain Recommended endpoint: gtm.***.co.uk Configure DNS A/CNAME records Ensure web → server event forwarding is working 4. Conversions API (CAPI) Implementation Using Server-Side GTM: Install Meta CAPI tag Add Pixel ID + Access Token (provided by client) Map browser → server events (deduplication required) Pass all required parameters (event_id, IP, UA, fbc, fbp, value, currency, etc.) 5. Event Configuration Events required: PageView ViewContent Lead (enquiry / form submission) AddToCart (if applicable) Purchase (if applicable) Each event should include: event_id event_time event_source_url client_ip_address client_user_agent custom data (value, content_ids, currency etc.) 6. Testing & Validation The freelancer must verify: Pixel firing properly on all pages Server-side events received Browser + server events deduplicate correctly Domain verified Events appear in Meta Events Manager No duplicate event firing All GTM containers published and working Deliver a short testing video or screenshots to confirm. Final Handover Requirements Access to GTM Web & Server Containers Documentation of setup DNS records added & propagated Confirmation that all events are firing + deduplicating Pixel + CAPI fully functional in Meta Events Manager Experience Required Proven experience with Meta CAPI and Server-Side GTM Strong GTM and analytics background Experience with domain DNS configuration Excellent communication and ability to test end-to-end Timeline Looking to complete this project within 1-2 days of hire. To Apply Please provide: Examples of Meta CAPI + Server-Side GTM setups you've completed Confirmation you can handle DNS configuration Estimated timeline and cost 20 USD to complete