I have a clear B2B lead-generation strategy mapped out in Meta Ads Manager and now need a specialist to execute, optimise, and scale it. All the audiences, messaging angles, and conversion events are in place; what’s missing is day-to-day campaign stewardship that keeps CPL low and lead quality high. Your focus will be to build out the campaigns inside Business Manager, launch split tests on copy, creatives, and placements, and tune budgets based on performance signals. I’ll share the existing funnel structure—landing pages, lead magnets, and follow-up sequences—so you can align ad objectives and events accordingly. Pixel and Conversions API are already installed; you’ll just need to verify they fire correctly and troubleshoot if needed. Key deliverables • Campaign build-out and launch aligned with my current strategy • Ongoing optimisation of bids, audiences, and creatives (minimum twice-weekly checks) • Weekly performance report summarising spend, CPL, CTR, and ROAS with actionable next steps Experience with Meta Ads Manager, Lookalike/Custom Audiences, A/B testing, and detailed reporting is essential. If you can jump in quickly, keep the funnel humming, and continuously improve lead volume and quality, let’s talk.