I run lead-generation campaigns on Facebook and Instagram and need an expert who can tighten up my tracking and scale results. Your primary task is to configure Meta Pixel and Google Tag Manager so every form submission, click-to-call, and other key lead event feeds cleanly into Meta Ads Manager and Google Analytics. Scope of work • Audit my current Facebook and Instagram ad accounts, pixels, and event setup. • Build or correct events in GTM, including page-view, lead, and custom conversion triggers. • Map those events to Meta’s aggregated event measurement and verify the domain. • Create or refine offline/online custom conversions so I can optimise campaigns strictly for lead quality. • Provide a short Loom or written hand-off showing the exact tag structure, triggers, and testing steps in Meta Event Manager and GTM preview. Key outcomes • No double-counting or data gaps between Meta Ads Manager, GTM, and Google Analytics. • Clear reporting that attributes every qualified lead back to its Facebook or Instagram ad set. • A repeatable framework I can clone for future campaigns. If you have deep experience with Meta Pixel, Conversion API, GTM containers, and lead gen funnels, let’s get this implemented quickly.