I run an online-course business built around affordable pricing and I’m ready to scale by tapping the full Meta ecosystem—Facebook, Instagram and WhatsApp. My immediate objective is straightforward: increase course sales. To make that happen I need three pieces put in place seamlessly: • A clean, conversion-focused landing page that highlights the value of my courses and the low price point, with Meta pixel and event tracking configured for purchases. • PayPal integrated as the sole payment gateway, tested end-to-end so every transaction is captured in both PayPal and Meta Ads Manager for accurate conversion reporting. • Performance-oriented Meta ad campaigns (traffic, conversions and retargeting) built inside Business Manager, complete with creative, copy, audience set-up and optimization routines. Key acceptance criteria • Landing page loads in <3 s on mobile and desktop, passes basic CRO checks (clear CTA above the fold, trust elements, responsive design). • PayPal checkout works from first click through confirmation email without errors. • Ads go live with purchase tracking verified and at least two audiences (cold interest + warm retargeting) plus three creative variations each. Experience with Meta Ads Manager, funnel building, copywriting and PayPal integration is essential. Once everything is running, I’d like a brief hand-off call and a simple how-to document so I can monitor and tweak campaigns on my own.