I want to create a modern, fashion-forward men’s sport shoe purpose-built for running. The brief is all about keeping the silhouette sleek, contemporary and—above all—lightweight, so every design choice should strip away unnecessary bulk while still looking premium on the street and at the track. Target user • Male runners who value style as much as performance. • Daily mileage of 5-15 km on road or treadmill. Core priorities Breathability and cushioning are welcome, but the non-negotiable is a truly lightweight construction without sacrificing durability. Think engineered mesh uppers, streamlined overlays, and a low-profile yet responsive midsole. What I need from you • Concept sketches that clearly show lateral, medial, heel and outsole views. • A colour/material/finish board that supports the lightweight story. • 3D renderings or a CAD file (Rhino, SolidWorks, or comparable) suitable for prototyping. • A concise tech pack detailing materials, tooling notes and sizing spec so the factory can move straight to sampling. I’ll review and give fast feedback at each stage to keep momentum high. If you have experience blending fashion aesthetics with performance engineering—and a portfolio that proves it—I’m ready to start right away.