My Melbourne-based website needs a full SEO overhaul aimed squarely at driving more qualified traffic. I’m starting without a defined keyword list, so your proposal should include complete keyword research that speaks to Australian search behaviour and local competition. I’m expecting a comprehensive, staged plan that covers everything from the initial audit through to optimisation, link-building, content guidance, and ongoing performance tracking. Please emphasise any past results you’ve delivered for Australian clients—traffic growth figures, ranking improvements, or case studies will help me understand what you can replicate here. Deliverables I’d like to see spelled out: • Detailed site and competitor audit with quick-win recommendations • Keyword research report focused on the Australian market (including search volumes and intent) • Road-mapped on-page, off-page, and technical actions with clear timelines • Monthly progress metrics—traffic, ranking shifts, and any conversion insights I’m open to the specific mix of tools you use—SEMrush, Ahrefs, Screaming Frog, Google Search Console, etc.—as long as they’re reflected in transparent reporting. Please outline your approach, expected milestones, and the KPIs you will track so I can gauge progress. If you have questions about the site or existing analytics access, let me know and I’ll share whatever you need to refine your proposal.