I’m refreshing our digital presence within the healthcare space and need a skilled content creator who also understands web-design fundamentals for the medical industry. Here’s what I need produced, all written in an educational, informative voice for an audience of healthcare professionals: • Three blog articles (≈900 – 1,100 words each) – Article 1: the latest web-development trends shaping medical sites today – Article 2: case studies highlighting two or three successful medical websites and why they work – Article 3: the critical role of user experience and accessibility in healthcare web design • One promotional white paper (PDF, 6–8 pages). This piece will compile the strongest insights from the blogs, add supporting research and visuals, and close with a concise call-to-action that positions us as the go-to web partner for clinics and hospitals. • Two conversion-focused landing pages (≈400–600 words each). 1. Benefits of a professionally built medical website 2. Why proven quality and deep industry experience matter in healthcare web design Acceptance criteria – Copy must be original, well-referenced, and free of medical compliance issues. – Final assets: Word/Google Docs for text, press-ready PDF for the white paper. – Tone: clear, data-driven, never salesy, always value-oriented for busy clinicians and administrators. If you already work comfortably with SEO best practices, basic layout tools such as InDesign or Canva for the PDF, and understand ADA-compliant UX guidelines, you’ll be able to jump right in. I’ll provide brand guidelines, service highlights, and any imagery you need as soon as we start.