I need a cohesive brand presence for my new makeup and self-grooming training academy. First, a modern and sleek logo that can live comfortably on everything from social media avatars to printed course certificates. Once the visual identity is set, the focus shifts to a professional website that clearly showcases what we teach, why we’re credible, and—most importantly—lets prospective students book their seats without back-and-forth messaging. Core site requirements • Online appointment/booking system that can handle class schedules, seat availability, automated confirmations, and payment gateways if required later. • Photo / video gallery organised by Demo Sessions, Trainer Introductions, and Before & After Transformations. I want each category easy to filter so visitors can instantly see proof of results. • Dedicated Testimonials page that pulls quotes, star ratings, and short video snippets to build trust. • Sections for class descriptions, pricing, trainer bios, and contact details, all editable through a simple CMS (WordPress, Webflow, or comparable—open to recommendations). Design & UX The entire site should echo the “modern and sleek” tone of the logo: clean lines, neutral palette with one strong accent colour, fast-loading, and fully responsive. Subtle animations are welcome if they serve usability. Deliverables 1. Brand logo files (AI, SVG, PNG, favicon variants). 2. Style guide covering colours, typography, and basic usage rules. 3. Fully functioning website deployed on my hosting, with CMS access and any necessary plugins/extensions configured. 4. Short hand-off document or video walkthrough so I can add new classes, photos, and testimonials on my own. Acceptance criteria • Booking flow tested end-to-end (desktop & mobile). • Gallery loads compressed media without quality loss or lag. • Logo remains crisp at all breakpoints and on retina displays. • All copy, images, and videos supplied by me drop smoothly into the CMS templates you build. If you have a proven track record in branding plus web development, especially for training or beauty sectors, this project should be a perfect fit.