I’m looking to turn my current Mailchimp chaos into a well-organized system that drives smarter campaigns. The priority is improved segmentation, so I need my subscriber base cleaned, merged where necessary, and then broken into meaningful buckets based on customer behavior and purchase history. Here’s what I’d like done: • Audit my existing lists, tags, and groups; remove duplicates and inactive addresses. • Create clear segments that reflect browsing patterns, past orders, and engagement levels. • Set up any needed tags, merge fields, and automations so I can trigger targeted flows (abandoned cart, repeat-buyer offers, etc.). • Build one reusable newsletter template and one promo template that match my brand style, mobile-responsive and tested for common email clients. • Provide a short hand-off guide so I can add new contacts and keep the structure intact. You’re free to recommend best-practice tools or integrations that make Mailchimp’s segmentation and reporting even sharper. All assets, creatives, and account access will be supplied once we start. If you’ve tackled similar e-commerce or behavioral segmentation projects, I’d love to see examples.