Project Scope of Work (SOW): Luxury Jewellery E-commerce Platform (India Launch) Project Goal: To launch a premium, visually stunning, and feature-rich e-commerce website in India that narrates the brand's story and offers a unique, trustworthy shopping experience for luxury jewelry. Total Estimated Pages: 8-10 Primary Pages. 1. Visuals & Content Production This phase ensures the website achieves a high-end, luxurious, and trustworthy feel, setting it apart from standard e-commerce platforms. 3D Product Imagery: Development of high-fidelity 3D rotational and zoomable images for key products. This allows customers to inspect intricate details, mimicking the in-store experience. Video for Storytelling (Brand & Product): Production of high-definition, cinematic "storytelling" videos for the brand's main collection and the Landing Page. The video must articulate the brand's heritage, craftsmanship, and ethos rather than just displaying products. Short, engaging product videos (e.g., model wearing the item) for individual Product Detail Pages (PDPs). Detailed Design Images: Studio-quality, high-resolution static photography, including macro-shots to highlight metal purity, stone setting, and engravings. Lifestyle imagery that positions the jewelry within a luxury context. 2. Core Website Development (8-10 Pages) The website structure will be concise and focused on a premium user journey. Page/Section Primary Content & Functionality Landing Page Brand Story Focus: A large, cinematic video/rich media section that tells the brand's full story (as opposed to just a product banner). Clear, high-impact navigation to collections. About/Our Story Detailed brand history, vision, and commitment to quality, sourcing, and craftsmanship. Collections/Shop Showcase product categories with advanced filtering (metal, purity, stone, price, occasion). Product Detail Page (PDP) 3D viewer, HD images, storytelling video, dynamic pricing, detailed specifications (weight, purity, certification), add-to-cart, and financing/EMI options. Design Studio The custom design upload feature (see Section 4). Educational Hub Educational video content and articles (see Section 3). Checkout Multi-step process for secure payment, address, and delivery selection. User Account Login/Registration, Order History, Wishlist, Profile Management. Contact/Support Dedicated page for client advisors, virtual appointments, and after-sales service. 3. Luxury & Educational Features These features are essential for a luxury experience and for building trust in the high-value Indian jewelry market. Educational Video Hub: Creation and integration of explainer videos on key materials: Gold: Purity (22K, 18K), Hallmarking, Different Colors. Platinum: Durability, Rarity, Care. Diamonds/Gemstones: The 4 C's (Cut, Color, Clarity, Carat), Sourcing/Ethical practices. User Design & Pricing Tool (The Design Studio): A dedicated section where end-users can upload images/sketches of their own designs. An integrated form/tool to allow the user to select key parameters (metal type, purity, estimated weight, number of stones). System to submit the design for a 'Request a Quote' by the brand's design team. Note: Full real-time pricing for custom designs is complex and typically requires human review. 4. Technical & E-commerce Functionality This is the technical backbone for a functional, compliant, and trustworthy site in India. Dynamic Pricing Integration (API): API Call Integration: Implementation of a robust API (e.g., from IBJA - India Bullion and Jewellers Association - or similar reliable financial data provider) to integrate live, fluctuating gold/silver/platinum rate changes into the pricing engine. Dynamic Price Calculation: The system must instantly calculate the final product price based on: Final Price=(Metal Weight×Live Rate)+Making Charges+Stone Cost+Taxes (GST) User Account Management (Login/Maintenance): Secure user registration and login (via Email/OTP/Social Logins). Dashboard for managing personal details, saved addresses, and communication preferences. Secure Checkout & Payment: Integration with reputable Indian payment gateways (Razorpay, Paytm, HDFC, etc.) to support: Credit/Debit Cards Net Banking UPI (Unified Payments Interface) EMI/Financing options (critical for high-value jewelry in India). Detailed Address Collection: Form with PIN code validation and specific fields for Indian addresses. Order & Item Tracking: Integration with a trusted logistics partner (e.g., Blue Dart, FedEx) for secure, insured delivery. Customer-facing interface for real-time item tracking with SMS/Email notifications.