I run a mobile salon & spa that brings haircuts, styling, and soothing massage sessions straight to clients’ homes. I’m ready to lift my weekly booking numbers by appearing at the very top of local Google searches, and I need a specialist who can build and manage tightly focused Search campaigns for that purpose. Here’s the landscape you’ll be working with: my audience is strictly local residents, most of whom search for “home haircut near me,” “mobile stylist,” or “in-home massage.” Boosting raw booking volume is the sole success metric, so every ad, keyword, and extension should point people to the online booking form or my direct call button—no general brand-building fluff. What I need from you • Keyword research that zeroes in on purchase-intent queries for haircuts, styling, and massage at home. • Compelling ad copy (Responsive Search Ads) with clear calls to action such as “Book a Home Visit.” • Proper campaign structure—ad groups split by Hair, Massage, and any other logical segments you suggest. • Location targeting, call and sitelink extensions, and conversion tracking via Google Tag Manager & Analytics so I can see which clicks convert to confirmed appointments. • A brief optimisation plan for the first 30 days (bid strategy, negative keyword pruning, A/B ad copy testing). Acceptance criteria The campaign must be live, tracking conversions correctly, and produce its first booking within the first week, otherwise we revisit the keyword or copy strategy immediately. If you’re comfortable inside Google Ads and Keyword Planner, have a track record of driving real-world bookings for local service businesses, and can communicate insights in plain English, I’d love to hear how you’d tackle this.