I run ccinfogov.co.uk, a boutique information-governance consultancy in the UK. My priority is to generate more qualified enquiries, so I need a full strategic review followed by a migration from the current Elite 360 setup to WordPress for Business. Here’s what needs to happen. First, audit the existing pages, analytics and search footprint so we know exactly where traffic is leaking and which topics resonate. From there, craft an authoritative, expert voice across every page, clarifying our services, rewriting weak copy, and replacing dated stock images with visuals that speak to decision-makers in the education and public sectors. The new services section must make our core offers unmistakable and drive visitors toward a clear call-to-action. On the technical side, you’ll build a fresh WordPress theme (or customise a reputable one) that is fast, secure and easy for me to maintain. While doing so, set up a seamless lead-magnet flow: gated content downloads that capture email addresses instantly and feed them into our chosen mailing platform. I’m open to using native WordPress tools, Mailchimp, HubSpot or similar whichever you recommend for reliability and full GDPR compliance. Deliverables I will sign off on: • A written strategy outlining content gaps, target keywords and funnel improvements • Fully migrated WordPress for Business site, mobile-responsive and optimised for on-page SEO • Rewritten, authoritative copy and updated imagery for each page, including a clearly defined Services section • Lead-magnet landing pages with automated email capture and confirmation sequence • Final handover document covering theme settings, plug-ins, and how to update content going forward The project is complete when the new site is live, the email capture works end-to-end, and analytics confirm all existing URLs are redirected correctly. If you have deep WordPress expertise and a knack for persuasive, expert-level copy, I’d love to hear how you’d approach this transformation.