I’m looking for a seasoned Google Ads specialist who can run and refine display campaigns entirely remotely with one clear objective: turn ad spend into a steady flow of qualified leads. You’ll handle the full cycle—from researching audiences and building creatives to daily bid adjustments and performance reporting—inside the Google Ads ecosystem. To keep us aligned, I’d like the following concrete deliverables: • Campaign architecture built for display (ad groups, audience segments, responsive display ads, extensions). • Accurate conversion tracking implemented through Google Tag Manager or native Google Ads tags and verified in Google Analytics. • Ongoing optimisation twice a week, including negative placement pruning, creative A/B tests and bid/budget reallocations. • A concise KPI report every Monday summarising spend, impressions, clicks, CPL and next-step recommendations. Success will be measured by cost-per-lead and lead quality; if you can improve both, we’ll scale the budget together. If this sounds like your sweet spot, let’s talk details and timelines.