Website Design & Development Brief – Criminal Law Firm Overview We are a specialist criminal defence law firm seeking an experienced web designer/developer to build a modern, professional, and SEO-optimised website of around 20-30 pages. The site will showcase our services, experience, and legal expertise, with a strong emphasis on accessibility, trust, and conversion (encouraging clients to call or request representation). Firm Background We are a team of criminal defence solicitors representing clients across police stations, magistrates’ courts, and Crown Court. We handle a wide range of offences, including serious crime, fraud, and enlistment offences. Our goal is to make the website both informative and reassuring to clients in urgent or stressful situations. Objectives Establish a strong online presence and convey professionalism and expertise. Provide clear information about legal services and solicitor representation. Make it easy for clients to contact us 24/7 (via phone, contact forms, or emergency call buttons). Improve local SEO visibility for criminal defence and legal aid searches. Showcase our lawyers, case results, client testimonials, and accreditations. Scope of Work 1. Website Structure (Approx. 25-30 Pages) Key pages: Home About Us Meet the Team Areas of Practice (each with a dedicated page, e.g. Assault, Drug Offences, Sexual Offences, Fraud, Murder, Public Order, Motoring, Enlistment Offences, etc.) Legal Aid Information 24/7 Police Station Representation Crown Court Defence Appeals & Sentencing FAQ Contact Us Request a Callback Privacy Policy & Terms (We’ll provide written content or collaborate with you to structure it.) 2. Design & Branding Professional, clean, and trust-focused design (modern law firm look) Consistent with legal credibility — use high-quality imagery, icons, and typography. Mobile-responsive and fully optimized for all devices. Integration of photos of our team, office, and legal work environment. Option for future multi-location pages (e.g., “Criminal Defence Solicitors in Birmingham / Manchester / London”). 3. Functionality WordPress (preferred) or other easy-to-manage CMS. Secure contact forms with spam protection. Click-to-call buttons for mobile visitors. Integrated Google Maps & Directions. SEO-optimised structure and meta tagging. Fast loading speed and secure HTTPS setup. Integration with Google Analytics and Search Console. WhatsApp integration for urgent inquiries. 4. SEO & Copy Integration Basic on-page SEO setup (titles, meta descriptions, schema). Clear URL structure. Assistance with keyword optimisation for “criminal defence solicitors”, “legal aid solicitors”, etc. Content upload and formatting for all pages (content provided). 5. Deliverables Fully functional live website (desktop + mobile). Admin login and CMS access for future edits. Documentation on how to edit pages and blog posts. 2–3 design revisions before launch. 1–2 months of post-launch support (bug fixes or minor adjustments). Timeline Initial concepts: 1–2 weeks Full development & content integration: 4 weeks Testing & go-live: within 6 weeks total To Apply Please include: Your portfolio (preferably law firm or corporate-style websites). A short description of how you’d approach the project. Your preferred tech stack (e.g., WordPress + Elementor / Webflow / custom).