We are a travel company expanding our premium digital content for the sophisticated Italian market. We need a native Italian localization expert to adapt our English-language travel guides, hotel descriptions, tour itineraries, and blog articles. This is not direct translation. Your mission is to transcreate our content so it feels native, irresistible, and perfectly tailored to the preferences, habits, and cultural expectations of Italian travelers. You will ensure every piece of content resonates deeply, from the choice of words to the implied experiences. Key Responsibilities: Transcreation & Cultural Adaptation: Convert English travel content into compelling, natural Italian. Adapt marketing tone, calls-to-action, and value propositions to appeal to Italian sensibilities (e.g., emphasizing food, art, family experiences, and il dolce far niente). Accuracy & Plausibility Auditing: Ensure all practical information is accurate for an Italian traveler. Convert measurements (miles to km, Fahrenheit to Celsius), currencies, and driving distances. Verify that recommendations for dining, shopping, and etiquette are appropriate and credible. Local Expertise Integration: Inject local knowledge. Suggest authentic Italian equivalents for foreign concepts (e.g., the correct Italian term for a "bed and breakfast" might be agriturismo, affittacamere, or locanda depending on context). Add brief, insightful cultural notes where they enhance understanding. SEO & Market Alignment: Optimize content with relevant Italian search terms and phrases that travelers actually use, not direct translations of English keywords. Formatting & Delivery: Provide clean, formatted text in our required template (Word/Google Docs), ready for integration into our website and mobile app. Required Skills & Experience (Do not apply without): Native-level fluency in Italian with exceptional, persuasive writing skills. Full professional proficiency in English. Proven experience localizing tourism, hospitality, or luxury lifestyle content for an Italian audience. A portfolio is essential. Deep, personal knowledge of Italian travel culture: understanding of regional differences, what Italian families look for in a holiday, the importance of food and wine tourism, and the nuances of different travel styles (e.g., viaggio culturale, vacanza al mare, weekend enogastronomico). Meticulous attention to detail for factual accuracy, grammar, and tone. Basic understanding of SEO principles for the Italian market. Preferred Qualifications: Background in tourism, hospitality, or cultural studies. Experience writing for Italian travel publications or blogs. Photography skills or a strong eye for visuals that appeal to Italian travelers.