Web Dashboard Blueprint (Internal Use – Cheap & Best) Project Goal We want to build a simple internal web-based dashboard for our company to manage ads and orders in one place and help us scale faster with basic automation. This is not a public SaaS, only for our internal use. Core Integrations 1. Meta (Facebook & Instagram) Integration Connect: Facebook Pages Instagram Pages Meta Ad Account Features: View and manage comments Unified inbox for messages Ability to block/unblock users from dashboard See running campaigns and ad sets Control ads (ON/OFF) from dashboard 2. Shopify Integration Connect Shopify store to: Fetch orders accurately Track order value, date, campaign source Match Shopify orders with Meta ads data Dashboard Features 1. Brand Selector There should be a dropdown to select: Brand A Brand B Brand C Each brand has its own: Shopify store Meta ad account Pages & Instagram 2. Cost Per Purchase (CPP) Calculation System should automatically: Match Meta spend with Shopify orders Calculate CPP in real-time Show CPP per campaign/adset Automations (Scaling Rules) These are simple rule-based automations (no AI needed now): Rule 1 – Auto Close Ads (Bad Performance) If: Total spend = $8.5 Purchases = 4 CPP = $2.2 System will automatically turn OFF that ad/campaign Rule 2 – Auto Start Ads (Good Performance) Meta usually fetches order data after 30–45 minutes. After order is fetched: If: CPP is under $1.2 System will automatically turn ON the ad/campaign Rule 3 – No Order Safety Rule If: Spend exceeds $2 And there is no order Auto close that ad Rule 4 – Smart Restart For ads that were auto closed: After 30–45 minutes order sync: If: Sale recorded under $1.2 CPP Auto restart that ad Data Refresh System should fetch data every 30–60 seconds Order sync delay expected: 30–45 minutes (as per Meta) Tech Preference (Cheap & Reliable) Frontend: React.js or simple Next.js Backend: Node.js or Python (FastAPI) Database: PostgreSQL or MySQL APIs: Meta Graph API Shopify API Hosting: VPS or AWS Lightsail (cheap) Or DigitalOcean Phase-Based Development (To Keep Cost Low) Phase 1 (MVP – Must Have) Brand dropdown Shopify + Meta integration CPP calculation Auto ON/OFF rules Basic inbox + comments view Alerts on WhatsApp/telegram