I run a growing HVAC company here in California and need a reliable writer who can turn the photos and short video clips we capture on-site into engaging, brand-building social media content. Every post must carry a professional tone that reflects the quality of our work while still feeling approachable to homeowners. What I will provide • Raw photos and short videos of installations, maintenance calls, and completed projects • Basic job details (location, service performed, any noteworthy challenges or tech used) What I need from you • Instagram and Facebook copy tailored to boost brand awareness • Snappy, scroll-stopping captions (1–2 sentences) plus 5–8 relevant hashtags for each post • Creative concepts for before-and-after visuals, seasonal service reminders, promos, and local HVAC service highlights • Occasional educational snippets that explain common HVAC issues, energy-saving tips, or maintenance best practices—all written in plain English Deliverables 1. A monthly calendar (12–16 posts) laid out in Google Sheets or similar, including suggested post dates, caption text, and hashtag sets 2. Draft copy delivered at least one week before it goes live so my team can plug in the final media 3. One round of revisions per post batch for tweaks on wording, calls-to-action, or compliance details Acceptance criteria • Tone remains consistently professional and homeowner-friendly • Each caption references the specific service or promo for our California market • Hashtags combine geo-targeted tags (#CaliforniaHVAC, #BayAreaHeating) with niche HVAC tags (#ACRepair, #EnergyEfficiency) • No spelling or grammatical errors If you’re experienced in social media marketing for local service brands and can keep a steady posting rhythm, I’d love to see a few samples of your work in a similar industry and get started this month.