I run a digital-product company and need a single, conversion-focused landing page that fits seamlessly into our current sales funnel. The sole purpose of this page is to turn cold website traffic into qualified leads, so every design decision should guide visitors toward a clear, irresistible call-to-action. The page must spotlight three things: our product’s standout features, authentic customer testimonials (short quotes or video snippets are fine), and a time-sensitive special offer to create urgency. Visually, I’m after a clean, modern UI that mirrors our existing brand palette and typography, with persuasive micro-copy and intuitive UX flows. Responsive behaviour on mobile and tablet is non-negotiable, and load speed has to stay razor-sharp. Here’s what I expect to receive: • A high-fidelity layout in Figma (or Sketch/Adobe XD if that’s your preference) covering desktop and mobile breakpoints • Clickable prototype so stakeholders can experience the funnel end-to-end • Export-ready assets and a mini style guide (colour, fonts, button states) for my dev team Acceptance criteria will be a fully responsive prototype that passes basic usability testing: headline clarity, friction-free lead-capture form, and visible testimonial/offer sections above the fold on mobile. Once approved, I’ll move straight to development, so clarity and hand-off readiness are key.